Becoming the people`s most trusted brand 

Once again, we are proud to announce that our company has been awarded the prestigious Singapore Consumer`s Choice for the year 2016/2017. We went through several screenings and interviews and checks before being able to be certified eligible for this award. Becoming a brand that ensures quality is not sufficient, it is crucial that a brand becomes a choice that people would choose. We would like to take this opportunity to thank all our loyal customers & retailers for giving us their support and also making us their preferred choice. With this, our company would be even more motivated to strive for better products & services in order to meet our customer`s and clients expectations.



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SCC_Award Certificate  Well Designed & Framed Certificate presented to us!

SCC_Brand Audit Certificate Certificate that shows we completed the necessary checks & Audits!


A milestone achieved, aiming higher, one step at a time.

We are proud to announce that our company has been awarded the prestigious Singapore Successful Brand Award for the year 2015/2016. It has been a tough journey where we have went thru various obstacles and challenges. Over the span of 20 over years, we have finally reached our goal to become one of Singapore`s renowned brands. We would like to thank all our employees, clients,consumers and many others who have given us their support over the years, each of you have played a crucial part in the growth of the company. We will continue to improve and aim for higher achievements.  Thank you all!

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ssbc trophyBeautiful Trophy with built in LED Lights!

SSBC Award PhotosWell designed Certificate!


SSBC Boss photo Photo of our founder with Guest of Honour!

Welcome to

Launching on 3rd March 2014, is a bright and innovative website that goes forth evidently to bring you the classic foundations and latest innovations in wide range of hardware, household, sanitary, stationery and electrical accessories.  Our leadership from Alan Audio & Electronics Pte Ltd with over 20 years of combined experience in senior and sales management,

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